Dina Mukherjee

CMO, Carnival Cinemas and CEO and Director, MoviEcard Sales

Dina Mukherjee’s career has closely revolved around building consumer centric brands for the last 17 years. Her journey began in 2000 with Barista as Brand Manager where she was involved in brand positioning and communication of new product ranges. She went on to hold important portfolios with Indian retail giants Future Group and F&B conglomerate PAN India Food Solutions.

At Carnival Cinemas, she’s crafted an innovative and effective consumer focused brand communication strategy to keep pace with the group’s rapid expansion while staying true to the mission of bringing the revival of the cinema multiplex experience across the country. Under her leadership, she’s ensured effective adaptation and evolution of the group’s messaging as Carnival Cinemas recently marked their presence across 100 cities in the country.

Additionally as a Director and CEO, Dina Mukherjee is responsible for launching and operating India's First Cinema Subscription Plan - MoviEcard, a unique subscription plan @149/- Enjoy Unlimited New Movies for 30 days in cinemas.

Currently with over 10 lakh subscribers MoviEcard Sales Pvt Ltd is an independent entity and aims to be the largest Cinema Subscription plan across 400 cities and 3000 screens by 2019.