Neelendra Singh

MD, Adidas India

Neelendra has rich experience and in-depth understanding of fashion retail, sport performance and sport style markets. In his long and rich career, spanning over 20 years, he has worked in various roles in the retail, telecom and sporting goods sector in India, South Korea and Germany.

Neelendra started his career in India in department store retailing and has been with adidas for 15 years. He has recently returned to India as the General Manager for adidas India. He was previously the Senior Vice President Global DTC & Franchise, based in adidas HQ in Germany.

In his new role at adidas, Neelendra leads and drives the vision, mission and beliefs of the organization with a focus on cultivating a performance-oriented culture. Furthermore, his focus is on enhancing the profitability along with a steady growth for the adidas and Reebok brands in India and neighboring countries.

Neelendra completed his post-graduation from the Institute of Management Technology, Ghaziabad.

In his leisure time, he loves to spend time with his wife and two daughters, play Badminton and follow his passion for street photography.