Ayuna Badmaeva

Deputy CEO & GM, Digital Television Russia International Business

Ayuna Badmaeva is Deputy CEO & GM of Digital Television Russia International Business, a Russian leading media group in entertainment with worldwide distribution in both television and emerging digital platforms.

Based in Moscow, Russia, Badmaeva oversees and sets the strategy for all DTR’s business outside Russia. DT Group domestic business in Russia includes 20 channels in Kids, Factual, Films genres, top iOS and Google Play games and applications, VR/AR, OTT content, R&D. DTR portfolio viewership exceeds 30% of Russian Pay TV viewership. Since 2015 DTR has started to establish its presence in key markets through numerous transactions and building video content production and distribution ecosystems in China, India, APAC, EMEA.

DTR is a principal commercial arm and a wholly owned subsidiary of VGTRK (Russia Television and Radio) and Rostelecom, innovates across media landscape by creating new content verticals and investing in technology.

Badmaeva joined DT in October 2014 as GM International Networks and prior to this, worked and studied on three continents (EMEA, China, USA). In 2010 – 2012 managed the launch and on-going operations of Discovery Networks International business in Russia (Discovery Channel, Animal Planet, TLC among other brands).

Before joining Discovery, Badmaeva worked at leading Russian telecommunications and Pay TV companies. In 2012 graduated from Harvard Business School. MEd and MA degree (World History) from Moscow State University (MGU), and Liaoning Pedagogical University (Dalian, China), MBA from Russian Academy of Economics, was a member of Russia President’s top leadership development program.