Chris Tung

Chief Marketing Officer, Alibaba Group

Chris Tung joined Alibaba Group as the Chief Marketing Officer in January 2016. Prior to his current position, he was the Chief Executive Officer of VML China, a marketing agency, from October 2010 to January 2016. Before joining VML, he was at PepsiCo China from October 2004 to October 2010 where he served as the Vice President of Marketing. Prior to that, he worked at Proctor & Gamble from 1995 to 1998, Gigamedia from 1998 to 2001 and L’Oréal from 2001 to 2003 in various senior management positions. He has managed 4 of the top 100 most valuable global brands in his previous experience.

He is best known for his strong leadership in driving marketing innovation and defining new models to build brands. During his tenure at Alibaba, he has led different business divisions to create many best-in-class cases including Taobao Maker Festival, Taocafé unmanned store, Buy+ VR online shopping, Tmall double 11 (single’s day) TV gala, Tmall iStore etc. He also spearheaded the strategic sponsorship with the IOC, which made Alibaba the first Internet company to become the global TOP partners for the Olympics games.

He created the concept “Uni Marketing”, a revolutionary marketing system that significantly improves the effectiveness of marketing and advertising by leveraging Alibaba’s big data advantage. The new methodology is transforming the way to do brand marketing and generating strong momentum for marketing industry evolution in China. As a result, he was awarded as “the top 50 creative people of the year” by Ad Age (2016), as one of the “top 50 most innovative CMOs of the year” by Business Insider (2017), as “the top 50 most influential people in the APAC digital industry” by The Drum (2018).

He received a bachelor’s degree in electrical engineering from Taiwan University and a master’s degree in industrial engineering from University of Michigan, Ann Arbor.