Anchor & Senior Editor, ET NOW
Sonali Krishna is the Anchor & Editor of ET NOW's flagship feature show ‘Brand Equity. She is a Senior Editor of the channel and is responsible for all ET NOW's feature content. She's been tracking the advertising, marketing, sport, FMCG, and retail space for a number of years. With regards to Brand Equity, with Sonali at the helm, the show analyses and deciphers the biggest trends and developments in marketing, advertising, FMCG & retail not just across the country, but globally too. Sonali today is a very well known face and an established personality in the industry. Sonali anchors live bulletins for ET NOW apart from her advertising & marketing editor role. She is also India's ace journalist when one talks of marketing, brands & advertising.
Sonali has interviewed a host of personalities ranging from Kofi Anan, Howard Schlutz on the entry of Starbucks in India, Jesse Eisenberg of the ‘Social Network’ Fame, Nandan Nilekani on Aadhaar, Arvind Kejriwal on the Aam Aadmi Party, Subroto Roy, Lalit Modi, Vikay Mallya, Keith Weed – CMO Unilever and Aamir Khan for ET NOW, Biz Stone - founder of Twitter, Martin Sorrell WPP CEO to name a few! .
Prior to ET NOW, Sonali worked with The Economic Times (ET) as a Special correspondent. Before ET, Sonali worked with the Business Standard.